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I’ve been a total-time, specialist duplicate editor and proofreader for a several several years now, and I can understand why so quite a few men and women are intrigued in this subject. For starters, I get to get the job done at home, be my personal manager, set my have speed (kind of), and nevertheless make plenty of dollars to purchase myself a large amount of amazing toys. Below are a handful of of the most popular concerns wannabe-editors have questioned me, together with my solutions.

Even a easy “I don’t feel we would click, but thank you for creating” is greater than almost nothing. It took me five seconds to write that and, as soon as saved in a Word doc, would call for about a minute proofread my paper to be copied, pasted, and e-mailed with the sender’s person name (”Dear Evilvixxen666″) extra to the salutation. Significantly less than that if I had a quick link.

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The home windows mobile app development crew had been performing on building a new operating procedure for all the new models of cell telephones. They essentially test to cater to a exact current market section. It is in fact primarily based on the CE 53 kernel. APIs support in making diverse sorts of applications for the telephone. It has been made sure by the improvement group that the method seems pretty related to the home windows on pcs.

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Last yr 6.eight million cell gadgets were activated just on Christmas day. These figures will increase this year. Along with new gadgets remaining activated suggests that there will be much more apps downloaded (practically four hundred million Android and iOS applications final 12 months)!

The high quality model charges $13.95 and attributes the choice of a woman or male voice, text and e-mail vehicle-responders and a 500-phrase per information study back limit.

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“Verslo žinios” gali būti ramios: blogai joms ne konkurentai. DienosDuoną užbaigiant…

Aštuonis mėnesius rašydami blogą, turėjome gausybę laiko gerai įsisąmoninti - joks blogas Lietuvoje dar ilgai neaplenks tradicinės žiniasklaidos. Net ne “neaplenks”. Reikėtų sakyti “nepasivys”. Kol didžiausi teminiai blogai nebus monetizuoti, kol juos rašantys autoriai negaus atlygio už savo darbą, tol kitaip nebus.

Populiarumas reikalauja kokybės ir dažno rašymo. Kuo dažniau rašai, tuo daugiau skaitančių ir sugrįžtančių kitą dieną. Savo ruožtu, rašymas atima daugybę laiko ir pastangų. Net nėra kada nuvažiuoti į degalinę nusiplauti savo “Jaguar”, nekalbant apie tai, kad mylima moteris, vaikai ir lojantys bei kniaukiantys augintiniai seniai užmiršo kas anksčiau namuose buvo bosas. Iš tiesų, norėdamas rašyti teminį blogą, tu turi nuolatos “sėdėti ant informacijos”. O juk dar yra įsipareigojimai generaliniam, akcininkams ir Valstybinei mokesčių inspekcijai, t.y. tiesioginis darbas… Manote,, populiariausio blogo Lietuvoje, autoriui lengva? Paskaitykite apie jo dienotvarkę.

Teminio blogo rašymas turi arba teikti atlygį (nebūtinai finansinį), arba bent jau būti darbo dalis. Pavyzdžiui, jeigu esi media agentūros vadovas, PR konsultantas, marketingo direktorius arba žurnalistas. Kitaip… kitaip anksčiau ar vėliau prieini ribą.

Pradėdami rašyti DienosDuoną, daug nesitikėjome. Tai turėjo būti pramoga, iš kurios neplanavome nieko uždirbti. Ir neuždirbome nė cento, nes visų norinčių darbo skelbimus ir konferencijų reklamas dėjome nemokamai. Bet pramoga suteikė daug vertingos patirties bei žinių įvairiose srityse. Galų gale, įrodėme ir sau, kad galime rašyti įdomiai.

Taigi, mums pavyko. Ir dabar ramiai galime tai užbaigti, nes išaugome savo blogo kelnytes. Turime naujų sumanymų.   

DienosDuona buvo nuostabi patirtis. Ačiū, kad skaitėte ir bendravote su mumis.

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Lietuvos transliuotojai ir KOMAA organizuoja reklamos agentūrų konkursą. Reklamos objektas – reklama! Būsimos reklamos kampanijos užduotis – įtikinti plačiąją visuomenę ir politikus, kad reklama yra normalus visuomeninis ir verslo reiškinys, be kurios nebūtų kokybiško televizijos ir kitų kanalų turinio. Taip siekiama kovoti prieš pastaruoju metu užgriuvusią reklamos draudimo bangą (silpnojo alkoholio). Ar tik ne per vėlai susizgribome, kolegos?

Industrijos misija tikrai yra šviesti visuomenę, kad reklama yra geras ir naudingas reiškinys, tik tai reikia daryti nuolat, o ne krizių metu - tuomet efektyvumas mažiausias. Kita vertus, visa tai labai ironiška – reklamos agentūros kartu su klientais kuria tokią reklamą, kurios žmonės vengia, todėl jai pačiai rekia reklamos. Gal pradėkime kurti ir rinktis tokias reklamas, kurias žmonės su malonumu žiūrėtų? Nes šiandien 95% eterio teturime tai:

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“Bitės” konkurso belaukiant… 2

Vos neužmiršome pridurti: “Bitė” media planavimo ir pirkimo konkurse leido dalyvauti tik keturioms agentūroms. Laimingieji yra “Initiative-VIA”, OMD, “Carat” ir CMS.

Ko gero, konkurso favoritais galima laikyti OMD, nes jie turi daug patirties su “Omnitel”. Bet kai kada laimi ir tas, kurį visi buvo nurašę. Pavyzdžiui, A. Siaurusevičius.

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“Going green” Lietuvoje - dar niekas nenuveikta

Su Christian džiaugiamės, kad gyvename įdomiu laiku: matėme kaip Lietuvoje užgimė verslas, kuo buvo gyvas marketingas ir stebime šiandieninės komunikacijos metamorfozes. Mūsų visų privalumas - per 15 metų išgyventas didelis marketingo evoliucijos ciklas, bet tikrai ne visas. Kai kada norisi tikėti, kad esame įsilieję į bendrapasaulinę tėkmę, nes kai kuriose srityse (pvz. telekomunikacijų ar fizikos) dažnai esame vieni pažangiausių, tačiau verslas dar turi kur augti, - kad ir pagalvoti apie aplinkosaugą ir socialinę atsakomybę. Gal ir pabodusios sąvokos, bet vis dar aktualios.

Mykolas Katkus kovo “Verslo Klasėje” rašė: “Didžiojoje Britanijoje apskritai ginčijamasi ne apie tai, ar verslas “žalias”, bet apie tai, kokio “atspalvio žalumos” šis verslas yra”. Kol pusė Pasaulio perrorientuoja savo verslą ir komunikaciją socialinės atsakomybės linkme, mes laukiame, kol “apsimokės” tai daryti, neva “dar anksti”, “žmonės tam dar nesubrendo” ir pan. Mums kažkodėl atrodo, kad “žaliasis marketingas” ar “socialiai atsakingas verslas” yra “iš reikalo” – kažkas bus daroma, jei tik to reikės. Nemoralizuosime, tik pabandysime jums padėti atsakyti sau į klausimą “ar verta “pažaliuoti”?

Visai neskaičiavome laiškų kiekio, ir tik vėliau pamatėme, kad jų išsiuntėme lygiai 50-čiai lietuviškų kompanijų ir lygiai per pusę: 25 – prekybos ir paslaugas teikiančioms įmonėms, 25 – produktus gaminančioms. O štai atsakymų sulaukėme tik 15: 13 – iš prekybos ir paslaugų kompanijų ir 2 - iš gamintojų… Skaičiai nedideli, tačiau jau daug sako. Pirmiausia, tai, jog prekybininkai ir paslaugas teikiantys pratę daugiau bendrauti, antra – tie kas turi ką pasakyti, atsako, tie kas ne – neatsako (atviras buvo tik vienas respondentas), ir trečia – dauguma gamintojų bijo reaguoti, nes nežinio kas per “bulka” jiems rašo.

Mūsų 3 klausimai buvo: 1) ar iš vis ką nors daro “žalumos” tema, 2) prašėme konkrečiai įvardinti, ką kompanija daro ar yra padariusi (rūšiuoja šiukšles, naudoja ekologiškas pakuotes, lankstukus spausdina ant perdirbto popieriaus ir pan. ir 3) ar kaip nors “žaliuosius” darbus išnaudoja komunikacijoje.

Apibendrinant atsakymus darome vieną išvadą: didžioji dauguma “žaliosios” veiklos yra pagrįsta ekonominiais faktoriais: spausdinama ant abiejų lapo pusių, efektyviai naudojama energija (nedeginama elektra, šildymas), naujas automobilių parkas, kuris užtikrina mažesnį išmetamųjų dujų kiekį. Kiek mažiau kompanijų teigia, kad rūšiuoja atliekas (!) ir jas perdirba. Žinoma, prie mažesnio popieriaus kiekio sunaudojimo prisideda nešiojamųjų kompiuterių darbuotojams pirkimas, bei popierinių sąskaitų atsisakymas. Kitos kompanijos vienu ar kitu būdu remia “žaliąsas” iniciatyvas (kaip - nenurodo).

Beveik visos iniciatyvos mažina kompanijų išlaidas, tad “žalumas” yra tik pritemptas, o jei ne – sudėtinga įtikinti kitaip - jos tiesiog “patogios” minėti kaip “žaliosios”.

Negalime nepaminėti prekybos tinklo IKI, kurie investuoja į “žaliąjį marketingą”: akcijos vaikams ir moksleiviams, “žaliojo” maišo paleidimas į prekybą, laikraščio “Ozonas” rėmimas ir pan. Televizijos kanalas MTV investuoja savo resursus: eterį ir turinio kūrimą kampanijai “pradėk nuo savęs”, kuri yra Pasaulinės MTV “Switch” kampanijos dalis, o “Verslo žinios” biurams siūlė tapti atsakingo verslo zona.

Taigi, “going green” kontekste tikrai “going” yra nedaugelis kompanijų. Aktyviausi yra prekybininkai ir paslaugas teikiantys, o gamintojai – ne, o jie juk ir generuoja daugiausia atliekų ir išmeta daugiausia CO2 į atmosferą.

Ar teko girdėti sąvoką “darnus vystymasis”? Jis apima ekonominį gyvybingumį, teisingumą, socialinę sanglaudą, aplinkos apsaugą ir darnų gamtos išteklių tvarkymą, kad būtų tenkinami dabartinės kartos poreikiai ir užtikrinama galimybė būsimoms kartoms tenkinti savo poreikius. 2007 m. spalį LR Vyriausybė patvirtino darnaus vystymosi programą iki 2015 metų, kuri apima vaikų, moksleivių, studentų ir pedagogų švietimą darnaus vystymosi tema. Programa čia. Mokytojams leidžiamos knygos ir rengiamos programos apie tai, kaip integruoti darnaus vystymosi programas mokyklose. “Lietuvos vaikų ir jaunimo centras” organizuoja renginius vaikams apie atliekų rūšiavimą, mokyklos kviečiamos tapti “Gamtosauginės mokyklos programos” nariais, sukurti aplinkosaugos informacijos centrai ir dar vyksta daugelis panašių iniciatyvų ir programų. Paminėtinas tas pats MTV, kuris intensyviai komunikuoja jaunam protui, kaip svarbu pačiam prisidėti prie aplinkosaugos.

Svarbiausia – visos šios veiklos ramstis – Europos Sąjungos pinigai, kurių mums p. D. Grybauskaitė išrūpino daug, tad tokių “žaliųjų” programų tik daugės ir jos plėsis. Taigi, Briuselio dėka, mūsų Vyriausybė investuoja į naujojo “aplinkai draugiško” proto vystymą – auga (auginama) nauja vartotojų karta, kuri ne “eis žaliuoju” keliu, bet BUS “žaliaisiais”. “Ekologiškumas”, “žalumas”, “socialinis inegruotumas” bus “higienos” faktoriai būsimų vartotojų sąmonėse. Jau šiandien keturiolikmetis pusbrolis atsisakė maišelio, kai šiam daviau pundą PS2 žaidimų – “saugokim gamtą” – išdrėbė man atgal tiesdamas “Maxima” maišelį.

Nauja vartotojų ir klientų karta yra neišvengiama. Ji ne už kalnų. Lietuvos kompanijoms ir gamintojams būtina suklusti ir jau šiandien imti įtikinėti CEO ir akcininkus, kad investuoti į “žalumą” reikia jau pradėti ir kaip papildyti komunikaciją besišypsančio žemės rutulio piktograma. Ypač - gamintojams, nes šiems tokie pokyčiai yra brangūs.

Kažkur teko skaityti tokią frazę (tiksliai nepamenu kas pasakė, berods, Bill’as Gates’as): “mes per daug skiriame dėmesio pokyčiams, kurie mūsų laukia per artimiausius kelis metus ir nuverinam tuos, kurie mūsų laukia per artimiausius dešimt”.

Linkime įvertinti teisingai ir nepažaliuoti tampant “žaliais”.

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L.T. nusibodo būti geltonaja spauda

Ačiū M. už žinutę apie laikraščio L.T. planus pakeisti spalvą. L.T. ketina pamažu, evoliucijos keliu (tai gerokai skiriasi nuo “Lietuvos Žinių” pomėgio kas keli metai garsiai apie save priminti reklamos kampanijomis), pakeisti savo turinį ir tapti baltesniu. Tačiau, tai nereiškia, kad L.T. taps toks, kaip ir kiti “rimti” dienraščiai, kadangi ketinama išlaikyti labiau pramoginę pakraipą. Kaip ir tabloido dizainą.

Dienraščio tikslinė grupė - pramogų ištroškę 20 - 39 metų miestiečiai. Ką gi, galima bent jau pasidžiaugti, kad L.T. pozicionavimas ir pagrindinė tikslinė grupė yra labai aiškūs dalykai. Tai kontrastuoja su neapibrėžtomis kai kurių kitų pretendentų į reklamos gabalą prekės ženklo vertybėmis.

Kol kas L.T. sekėsi vidutiniškai. Praėjusių metų pabaigoje laikraštis Lietuvoje buvo penktas, pasiekdamas 14 % auditorijos. Palyginimui, “Vakaro Žinios” pasiekia 46 % Lietuvos gyventojų. Beje, įdomu tai, kad 20 - 29 metų amžiaus grupė ryškiai dominuoja L.T. skaitytojų tarpe.

Belieka tikėtis, kad dėl padidėjusio rimtumo L.T. nepraras savo unikalios auditorijos ir nenusiris į visišką nebūtį. Kodėl Lietuvoje leidėjai taip baidosi geltonos spalvos, jeigu Didžiosios Britanijos spaudoje ji taip aiškiai dominuoja? Nes pelno norisi per metus - du ir todėl jie ima blaškytis?

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Lietuviškas “Toyota” reklamos klipas

Cool - užsienio prekės ženklas investavo į kokybišką video klipą Lietuvos rinkai. Mantas reklamuoja “Toyota”, o “Toyota” Mantą. Tokie sprendimai rodo rinkos brandą. Laukiame daugiau. Prie Manto klipo (ir “Toyota”) kūrimo gerokai prisidėjo Lietuvos MTV ir Arūnas Matačius, projektų prodiuseris MTV.

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